Tuesday, September 27, 2011

E-commerce Now and Forever

Half of the world is online, either socializing, finding info, entertaining themselves or earning bucks. This proves that there is a large customer base for every product category on the internet. So why will the vendor group stay behind! There are infinite buyers and sellers on the web but only few brands sell worthy products online. Internet is a big virtual market where best deals are available for almost every stuff you desire.


For Designing an E-commerce Website:
  • Decide a brand name which is easily understandable, yet different from others
  • Look and feel of the website should be designed according to the common tastes of your target audiences. So that it appeals to them at the first look.
  • Keep the navigation of web pages simple. This means, if a visitor clicks on 'BUY', he should be redirected to the correct page instead of landing on any irrelevant page.
  • Keep the customer registration form with limited fields. Too many fields on the form might force the visitor to leave the website.
  • Write the website content using popular keywords. This will increase the website ranking on search engines and invite more traffic. 
  • Ensure the payment gateway integrated in the website is safe and credible.
  • Keep the contact information at noticeable spots
  • Keep updating the offers, so that the website looks new to the visitors every-time they visit.

Wednesday, June 22, 2011

Search Engine Optimization - Why do SEO for Websites?

Pull Your Websites Above the Crowd!!!
Websites have become an important part of the business world. However, while creating a website most of the efforts are devoted in the web designing part as visual appeal is crucial. Undoubtedly, a website should be strikingly exclusive, but, the question is "How to Drive Maximum Visitors to a Website?" The obvious answer is SEO. Literally, it means Search Engine Optimization but otherwise casually you can also call it as Simply Extraordinary Organizer" as it organizes the online search and displays the most relevant websites that are being searched at the moment. 
                                           The better half of SEO is a Keyword. All those words that are entered in a search engine box are keywords. For instance, if you are searching for the best resort in India, you may select keywords like popular Indian resorts, holiday resorts in India, best Indian resorts etc. All web pages consisting of these keywords will show up on top. Hence, when you are creating a website always keep in mind what is your website about, what is it offering and accordingly frame the contents of the website so that it becomes the hot favourite in the search engine's top rankings. But, SEO is not so simple as it may sound because the keywords that you choose might have been used by thousands of other websites. In such cases, staying on the top results is difficult. This is when SEO comes into picture and pulls out your website from a larger crowd. 

SEO Works Only When Done Wisely
The above phrase is 100% true. Professional SEO services are organized and planned wisely. This means there are multiple steps involved in accomplishing a successful SEO Campaign. Let us know each one of them:

A.Use a Keyword Tool: As per the nature of your website jot down 10 - 20 keywords for each web page. Use any keyword tool, for that matter the Google Ad words tool is quite user friendly. Enter each keyword in the keyword tool block and check the figure for 'Global Monthly Searches' (GMS). By this you'll get an idea about an average crowd using the same keyword on a monthly basis. In simpler words, you'll know the popularity of the keywords by looking at the GMS figure.

B.Check Title Popularity: The next step is to check the number of pages with the keywords you have selected. For eg: Your chosen keyword is "best IT services". To know the number of web pages with the same title follow these instructions: 

In the search engine block type allintitle: "selected keyword" and Enter... If the page results are less and GMS is more then That's What you need.  It means searches are more and results are few, hence you can use this rare keyword and push your website up. If your website is new, it might take few weeks for the search engines to recognize your site.

C.Optimize Web Content: After having popular keywords in hand, now you can weave a keyword rich content. This means along with adding keywords in the title of your website you can also add keywords in the content. Although, ensure the keywords are not repetitive just for the sake of inserting in the content. Keywords should be placed wisely otherwise search engines might not consider it. Also, avoid using similar keywords in multiple pages as some of the search engine sites can sue for duplicate content.

D. Optimize Images: When you use images, icons, logos etc in a website, ensure the images are renamed as per the page contents. For instance, the web page is talking about 'Cricket' and the adjoining image is renamed 'Cricket Sport 2011'. Hence, if you search cricket 2011 or cricket sport this image might be visible in the image results. This is how you drive users to your website via image search.


These were few basic yet important SEO tips...Now, if you are thinking to create a website, ensure you do a SEO for it otherwise it might sink amidst other similar genre of websites. 

Explore Addikiin's SEO Services: SEO Writing | Website Optimization

Thursday, May 26, 2011

Heading Towards a Virtual Life --> ---> --->


How much will the web explode! There is nothing you can’t find on the web. Even the laziest people on earth are active on the web for various reasons. There is no limit to knowledge, information and entertainment. Facebook, You Tube, Google are big shots ruling the web world. What more can one invent over here? What will break the social networking craze? What will be the next addiction on web? Any answers to this?


 As years pass, surely there will be a breakthrough happening in and around WWW with smarter minds and advanced technology. Nobody had dreamt of social networking becoming the top activity. Likewise, there will be other larger than life concepts transforming our lives once again via the web route. Agree or not, gradually the real world in turning virtual. Education, shopping, banking etc has become virtual and has also made our lives simpler. We all are heading towards a virtual life that can be complicated initially but will definitely make the real life bigger and better. Safety and security is again a question that will continue to be a part of our lives whether you live in the real or virtual world.www.addikiin.com

Saturday, February 12, 2011

Stay Connected via Social Media


Few years prior, online chatting had become a sensation for all and today the same concept of socializing on web has majorly advanced. It's not only chatting now! All can talk, chat, share, view, download, update, comment, like and the list goes on..........

Along with ease of having fun, social media sites are indeed a strong platform for staying connected with the customers worldwide. Create a business page, group or a community on any social media site and simply get in touch with your customers. Have conversations.... Ask what your customers like...what more are they looking for and many more engaging stuff. This will help you improvise. 

Regular updates, Interesting Articles, Informative Links can definitely increase the FAN following of your business page. Not a Bad Deal At All! Don't have any second thoughts for it ..Just go LIVE on the Web and experience the difference.

Follow Addikiin Technology on : Facebook, Twitter, SkillPages



Monday, January 31, 2011

PRAISING THE WEB




 The world is out on the web,
          as every minor & major news is available, including who is alive ...who is dead

Google is leading the way, 
                      Face book is here to stay

You can study, you can learn,
                     There is entertainment along with fun

Email & Chat has reduced the gap,
                      Here the barriers are invisible unlike the map

Vendors & Customers find each other easily,
                    Companies also make profits hugely

Everyday there are interesting stuff to explore,
                   The web will never shrink...it will always grow MORE!
                  

Thursday, January 27, 2011

Cyber-Criminal’s Next Gadget of Crime Can be Your Phone or Operating System



That’s right! According to an authentic report from Cisco, it is evident that scammers have done enough damage using Microsoft, now they are eyeing on other operating systems and mobile platforms to begin the chaos all over again. 

Noticing the level of cyber crime occurred in the previous decade via the PC operating systems, the technical vendors have cautiously taken charge of securing their products. These high security systems have indeed become a barrier for the criminals as the products cannot be tweaked and exploited easily.

Hence, the scammers have resorted to mobile devices and applications to move on threatening the users. Next time when you download or install an application… stay alert as you never know…your device might be on Target.

A to Z of Launching a Successful Site


Whether you are an ace designer or a fresher...there are certain parameters that always help in bringing out the WOW element in your website. Lets have a glance at the basics of launching a successful website the A B C way....



A - Always know what is the primary reason of your client for creating a website.
B-  Better know the target audiences.
C- Collect maximum information about client's company or work.
D - Design a layout after understanding the type of website they want.
E -  Exclude images, texts or any other element ruining the site's appearance.
F -  Fix the errors as and when you notice them.
G - Go for suitable colours and designs complementing the site
H - Home page should look attractive as that will give the first impression.
I -  Insert interesting transitions and animations to make the site lively
J -  Just get hold of some crucial SEO guidelines to stay popular on search engines
K - Keywords in the contents should be relevant and well researched
L -  Let the site be integrated with some popular social media sites. This will call for more site traffic.
M - Mix of right coding on each page will facilitate easy navigation
N - Name the pages correctly
O - On the Home page keep a brief contact form so that the users don't have to specially search for your contact details
P - Put the right phrases in the contents, donot exaggerate about the company or its products and services
Q - Quality testing is a must
R -  Remove unnecessary music or jazzy animations making the site heavy. This reduces SEO ranking also.
S -  Safely host the website
T -  Take care of the copyrights while using any images, text or any other feature.
U -  Upload the site when there are zero bugs
V -  View the site on all the browsers as their appearance may differ on each
W -  Web Marketing sources can also be instilled via catchy banners, videos, attractive offers etc
X -   Xecess to indecent websites or contents should not be linked to your site.
Y -   Your websites should show up on all the search engines
Z -    Zing up your website by maintaining and updating it at intervals