Search Engine Optimization - Why do SEO for Websites?

Pull Your Websites Above the Crowd!!!

Websites have become an important part of the business world. However, while creating a website most of the efforts are devoted in the web designing part as visual appeal is crucial. Undoubtedly, a website should be strikingly exclusive, but, the question is "How to Drive Maximum Visitors to a Website?" The obvious answer is SEO. Literally, it means Search Engine Optimization but otherwise casually you can also call it as Simply Extraordinary Organizer" as it organizes the online search and displays the most relevant websites that are being searched at the moment. 

                                           The better half of SEO is a Keyword. All those words that are entered in a search engine box are keywords. For instance, if you are searching for the best resort in India, you may select keywords like popular Indian resorts, holiday resorts in India, best Indian resorts etc. All web pages consisting of these keywords will show up on top. Hence, when you are creating a website always keep in mind what is your website about, what is it offering and accordingly frame the contents of the website so that it becomes the hot favourite in the search engine's top rankings. But, SEO is not so simple as it may sound because the keywords that you choose might have been used by thousands of other websites. In such cases, staying on the top results is difficult. This is when SEO comes into picture and pulls out your website from a larger crowd. 

SEO Works Only When Done Wisely

The above phrase is 100% true. Professional SEO services are organized and planned wisely. This means there are multiple steps involved in accomplishing a successful SEO Campaign. Let us know each one of them:

A.Use a Keyword Tool: As per the nature of your website jot down 10 - 20 keywords for each web page. Use any keyword tool, for that matter the Google Ad words tool is quite user friendly. Enter each keyword in the keyword tool block and check the figure for 'Global Monthly Searches' (GMS). By this you'll get an idea about an average crowd using the same keyword on a monthly basis. In simpler words, you'll know the popularity of the keywords by looking at the GMS figure.

B.Check Title Popularity: The next step is to check the number of pages with the keywords you have selected. For eg: Your chosen keyword is "best IT services". To know the number of web pages with the same title follow these instructions: 

In the search engine block type allintitle: "selected keyword" and Enter... If the page results are less and GMS is more then That's What you need.  It means searches are more and results are few, hence you can use this rare keyword and push your website up. If your website is new, it might take few weeks for the search engines to recognize your site.

C.Optimize Web Content: After having popular keywords in hand, now you can weave a keyword rich content. This means along with adding keywords in the title of your website you can also add keywords in the content. Although, ensure the keywords are not repetitive just for the sake of inserting in the content. Keywords should be placed wisely otherwise search engines might not consider it. Also, avoid using similar keywords in multiple pages as some of the search engine sites can sue for duplicate content.

D. Optimize Images: When you use images, icons, logos etc in a website, ensure the images are renamed as per the page contents. For instance, the web page is talking about 'Cricket' and the adjoining image is renamed 'Cricket Sport 2011'. Hence, if you search cricket 2011 or cricket sport this image might be visible in the image results. This is how you drive users to your website via image search.


These were few basic yet important SEO tips...Now, if you are thinking to create a website, ensure you do a SEO for it otherwise it might sink amidst other similar genre of websites. 

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